Academic Course Information
Show Complete Catalog…
GBU210 |
Principles of Marketing | 3.0 credit hours |
| In this course students will develop an understanding of the role of marketing in a small business environment. Topics include analyzing marketing procedures and decision making, the planning process, consumer behavior, advertising, and personal selling. The course incorporates recent developments in marketing to acquaint students with the current challenges, including the social, legal, ethical, and technological business environments. | ||
